Townie Turned VP: Matt Frappier

Matt Frappier

Matt Frappier, 2001, New York, New York

What are you up to? I work as a Vice President in charge of Earned Media at Edelman, a global PR firm based in New York City. To break it down, I work with consumer brands that we interact with every day (think Dove, AXE, Porsche, TJ Maxx, Marshalls, HEINEKEN, the list goes on on and on...) and develop strategies to generate coverage in the news.

How'd you get here? It's been a long road getting here! After high school I entered Iona College as a journalism major. I was going to change the world writing stories for the New York Times.. until I took a copy editing class that nearly killed me. My academic advisor suggested I switch my major to Public Relations and the rest was history. Given that my college was so close to NYC I was able to intern throughout my last year in school and kickstart my career. After graduation I looked high and low for jobs LITERALLY pounding the pavement all summer going on interview after interview until something finally came up. Sadly, what I thought would be my dream job wound up with me being laid off. So, I regrouped moved back home and figured everything out.

Little did I know that six weeks later I would get an offer that would literally change my life and actually get me on the right path. Since that fateful day in April 2006 I have done anything you can possibly imagine - plan hotel openings on New Year's Eve in Las Vegas, handle programs on behalf of people like Arianna Huffington and even take celebrities to the secret 103rd floor of the Empire State Building! I am thankful for everything I have done and where my career is headed.

What are your goals? I want to continue to evolve and grow in my career. Even though I have been doing this for over a decade now the industry is changing and to stay relevant I need to continue to grow with it.

Advice for WHS Students? NEVER GIVE UP. After I got laid off I was so disappointed and depressed, but after a couple days I got myself up and started interviewing for jobs. If I had never done that I doubt that I would be anywhere near as successful as I am today.

What do you feel grateful for today? I am grateful for everything I have achieved, it's been a long, crazy ride and I am thankful for everything that has been and that will be.